Marlene Schoepf MA.BSc.
Integrated Food and Nutrition Marketing
Seasoned marketing professional and academic dietitian
Welcome to my profile!
As a seasoned marketing leader and dietitian, I have a proven track record of success in both traditional and digital marketing, sales, product development, advertising, and merchandising. My ability to think creatively and understand the nuances of branding allows me to effectively influence consumer purchase decisions and achieve business objectives. With strong communication and interpersonal skills, I am adept at identifying opportunities for growth and building lasting, profitable brands.
Expertise
What I do best
As a professional in the field of food, beverage, and nutrition marketing, I have a genuine passion for the entire lifecycle of integrated food marketing. My expertise includes trend identification, branding, product innovation, professional photography, content and creative development, merchandising, end-use market communications, promotions and events. With a focus on providing high-quality and effective solutions, I strive to help clients achieve their marketing goals and drive success in the food industry.
Strategic Planning
- Marketing Leadership
- Strategic Planning
- Omni-Channel Strategy
- Social Media Plan
- Content Strategy
- Strategic Alliances
- Process Improvement
- Change Management
Brand Development
- Brand Development
- Brand Loyalty
- Integrated Campaigns
- Digital Marketing
- A/B Testing
- Marketing Automation
- Influencer Marketing
- Trend Analysis
Consumer Experience
- End-use Market Campaigns
- Consumer Experience
- E-Commerce
- Consumer Insights
- Data-Driven Optimization
- Product Development
- Business Site Development
- Product Photography
Portfolio
Work Samples
Below are a few examples of my most recent work. From retail promotions, seasonal snack programs, pop-up concepts, digital marketing to full-blown barista bars and mobile kitchens. Please note that all contents are for demonstration purposes only, are proprietary and may not be edited, reproduced or distributed in any way.
Marlene Schoepf 